Recruiters using Linked-in are driving me crazy. They’re flooding their profiles, and mine, with random job spam that neither targets me personally nor attempts to add value to my life. I’m ditching recruiting contacts left, right and centre because I’m so annoyed by the outright laziness of their tactics.
It happens in so many spheres of life. If you put a coat of fresh paint on a large wall in any major city and leave it overnight, when you return in the morning it will be covered from top to bottom in posters and fliers, hawking everything from exotic dancers to cheap gold. It’s a shoddy, opportunistic approach, with no respect for the community or the potential customers that exist within it. Just jam it up there at any old angle and people will see it. It has to be better than nothing right? Wrong.
To treat an online market place like a useful fly posting spot for your random jobs is short sighted and naïve. You may get the occasional response, you may get a few, but you’re still taking a short cut that will ultimately lead you nowhere.
The currency of the Social Media market place has always been information, not distraction marketing. You have to build your audience the same way you would at a party; you have to share information, exchange ideas and build a sustainable network. That is the road to real, long term success.
This week Josh Kaplan over at Talascend’s IT division talked about the growing value of Facebook as a job seeking tool. More and more people are finding employment on Facebook. According to a recent study, 18,000,000 Americans found their current job on Facebook. This is way more than Linked-In, and yet nobody posts jobs on Facebook. Instead they build networks of contacts that yield useful information through an exchange of information. Sooner or later, it leads to work.
If Recruiters continue to spam every job that crosses their desk out across Linked-in, they will decrease its value to them as a networking tool. Your customers don’t want to see every thought as it enters your head and nor do your peers and others in your industry sector, although your competitors might find it helpful to know what you’re recruiting on.
When was the last time you checked to see how many people had dropped you as a Linked-in contact? You should. And if you find it’s a great deal more than you thought, you might want to think about it before you spam your next job.
Recruiters have a critical role to play in helping people get the jobs they deserve and move their careers forward with real direction. If they think we're in it for a cheap buck, they will desert us in droves - and we will deserve it.
Trevor Burne is Managing Director of Talascend. He blogs about Australian engineering jobs, and issues affecting Australian Engineers.
Recruiters have a critical role to play in helping people get the jobs they deserve and move their careers forward with real direction. If they think we're in it for a cheap buck, they will desert us in droves - and we will deserve it.
Trevor Burne is Managing Director of Talascend. He blogs about Australian engineering jobs, and issues affecting Australian Engineers.
